Program:

Social media represents real opportunities and real risks for celebrities and producers, athletes and teams, and all other participants actively engaged in the sports, media and entertainment fields.  The global social media landscape is rapidly and dramatically changing and many struggle just to keep up.  While the potential upside of fan engagement facilitated through social media platforms is significant, mismanagement of social media can lead to disciplinary actions, fines and suspensions and most importantly damaged reputations of individuals, companies and brands.  Join us for a lively discussion regarding balancing the unique risks and opportunities presented by use of constantly evolving social media tools in the creative fields.

Presenters:

David Blood, Partner, Dentons
David Blood leads Dentons’ sports, media and entertainment practice in Los Angeles.  He has deep experience advising companies in a variety of international and US transactions focused on corporate and licensing matters in media, entertainment, advertising, marketing, publications, telecommunications and emerging technology sectors.  He has represented many of the pioneers of the digital revolution as they develop and launch new methods for distributing, marketing and sharing content and interactive media.  David Blood earned his JD, magna cum laude, from J. Rueben Clark Law School, BYU.

Roby Yadegar, Managing Partner, Yadegar Law PC
Roby is the founder and Managing Partner of Yadegar Law PC, a boutique corporate, media and entertainment law firm located in Beverly Hills.  He advises companies, celebrities, entrepreneurs and professionals on a wide variety of matters with a focus on the constantly evolving intersection of technology, media and entertainment.  Roby received his JD from NYU and his BA in Politics, Philosophy and Economics from the University of Pennsylvania.

Johnny Miller, Founder, BambooEngine.com
Johnny Miller is an entrepreneur and marketer, who is laser- focused on helping top brands effectively utilize social media platforms in their marketing and referral programs.  Consistent with that focus, he founded Bamboo, which is an audience engagement tool that facilitates year-round sales by engaging and rewarding fans within a game environment for generating referrals.  Bamboo leverages game mechanics combined with platforms such as Facebook, Pinterest, Twitter and YouTube to keep fans and users engaged and to reward them for friend referrals.  Johnny has produced for ABC Sports, NBC Sportsworld, ESPN, TBS Sports, BBC, Telemontecarlo and HBO. Events included the Olympics, America’s Cup, Monday Night Football, Superbowl, and MLB All-Star Games.

Moderator:

Danielle Moore Burton, Managing Associate, Dentons
Danielle Moore Burton is a member of Dentons’ Corporate practice. She represents established and emerging companies in the United States and abroad in a wide range of business and commercial transactions, including mergers and acquisitions, securities transactions, and secured and unsecured financings.  Danielle also provides general corporate counseling.  Danielle received her JD from the Howard University School of Law and her BA from Stanford University.  In 2014, Danielle was named to Lawyers for Color magazine’s Hot List.

Parking:

Affordable parking is available in the lot underneath the venue and in other nearby city lots.