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Serving the Creative Arts Community Since 1974

Licensing Your Art and Earning Royalties: A Workshop for Artists

  • Wednesday, June 23, 2021
  • 6:00 PM - 7:30 PM
  • ZOOM


  • CLA is sensitive to the current situation faced by the non-profit and arts sector within COVID-19. We are currently offering our workshops at a sliding scale or "pay what you can" price. While CLA is a nonprofit we are also in need of your continued support but want to ensure accessibility of our content and workshops to all no one will be turned away for lack of funds. Please contact for waiver code.

Registration is closed

Imagine products with your images selling in retail stores, and earning royalties on a single image over and over again. Learn about the opportunities of licensing art to manufacturers and earning residual income. Selling your artwork and images for flat fees or working hourly are not the only way to make money as a creative person.

Debra Valencia leads this workshop, which provides an overview of how the licensing business model works. It is relevant to all types of visual works: fine art, photography, illustration, cartooning, lettering & typography, surface design, graphic design and mixed media/collage.

Topics include: 

  • art themes and styles in demand

  • product categories 

  • portfolio requirements 

  • how to find and submit to licensees 

  • copyrights and contracts 

  • working with agents 

  • case studies of successful licensed artists

About Online Workshops:

Registrants will be emailed a link to register for the Zoom seminar online after booking through the CLA website. Please make sure to register both via this page and on the Zoom registration page.

Want to submit questions before the event begins? Contact

About the Speaker:

Debra Valencia, Licensed Artist, Instructor, Licensing Expert

Since 2007, Debra Valencia has licensed her artwork to over 100 manufacturers for products including fabric, stationery, bedding, dinnerware, fashion accessories, wallpaper, bath/beauty and more. These partnerships have resulted in millions of dollars of retail sales and six figure royalty earnings. Debra is an instructor of design and business courses at Otis College of Art + Design and Art Center College of Design. She has lectured at universities, colleges and professional events nationwide.

These workshops are made possible, in part, from the Los Angeles County Board of Supervisors through the Los Angeles Department of Arts and Culture; The City of Los Angeles, Department of Cultural Affairs; and the California Community Foundation.  Additional support provided by the California Arts Council.  



California Lawyers for the Arts is a tax exempt 501(c)(3) nonprofit and your donation is tax deductible as a charitable contribution to the fullest extent of the law.  State Bar LRS Certificate #0021.

MCLE Provider # 1248.

The information provided on this website is not legal advice. You should consult with an attorney for individual advice regarding your legal matters.

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