This workshop will provide an overview of how corporate America, and others outside the film industry, are participating in and supporting the financing and marketing of films (and other entertainment projects) via merchandising, commercial tie-ins, product placement, and sponsorships. We will examine the factors driving changes in these areas, the impact of those changes, and most importantly, how creative participants can adapt to and take advantage of these developments. We will discuss differences among the various deals being made, some of the important deal points, and where lines need to be drawn in order to protect the creative integrity of a project. Examples will be given of recent deals that worked well, and not so well. Time permitting, we will discuss participants’ concerns, issues, and ideas.

Presenter: Roger Goff is an entertainment attorney, leading the film practice at Wolf, Rifkin, Shapiro, Schulman & Rabkin, LLP, in Los Angeles. His practice is focused primarily on representing producers and financiers in the development, financing, production, and distribution of feature films. He also works in music, television, and digital media, representing a variety of companies and creative participants.  

Location: Anthony Meindl's Actor Theatre

7801 Melrose Ave., #3 (entrance on Ogden Ave.)
Los Angeles, CA 90046

Free street parking available